Thirty practical articles on sourcing, quality, and putting matcha on a menu — how the leaf is grown and milled, how to read a good grade in the cup, and the drinks, desserts, and bakes that hold their green through milk, ice, and heat. These are columns rather than reference sheets: they answer the questions a café owner, chef, or curious buyer asks before the sourcing decision. For the working buyer-side reference — grades by use, price per kilogram, importing, and terms — see the Guides.
Where the Guides are practical reference for people already sourcing — grades read by use, price per kilogram, MOQ, shipping, and storage — the articles here are the wider reads. They run from what makes a grade high-quality to the café builds, pastry work, and composition questions behind a matcha menu, written from the grower and supplier side. Everything is what we work to producer-direct and matcha-only, with freight quoted separately, across eight grades from $390 to $1,050 per kilogram.
3 articles
How to source, price, and import wholesale matcha from Japan — the practical answers a café or hotel buyer needs before a first order.
5 articles
What separates one grade from the next — how quality is grown and milled, and how a buyer reads it in the cup.
8 articles
The drinks side of the bar — repeatable builds, ratios, and the grade that holds its green through milk and ice.
6 articles
Matcha on the pastry menu — which culinary grade holds its colour through heat, fat, and sugar, and how much to dose.
6 articles
The wider reads — what matcha is, how it is made, how it compares to green tea and coffee, and why it costs what it does.
5 articles
What is actually in the leaf — caffeine, L-theanine, catechins — answered plainly, and hedged where the science still is.
Selling into specific markets — what buyers in the US and the Gulf need to get matcha landed and onto a menu.
However your café or kitchen runs matcha, the first step is the same — taste a current lot against your own milk. No card needed; we reply within 24 hours with grade advice.
Three flagship grades — Uji Signature, Kagoshima Premium, Uji Classic — at 3 × 30 g, delivery included. Pull lattes against your own recipes. Credited in full to a first order of 1 kg or more.
Order a tasting kit →Full specifications, sensory profiles, recommended preparations, wholesale terms, and current pricing across all eight grades — to your inbox within 24 hours.
Request the catalogue →A short walkthrough that returns a shortlist of grades matched to your primary use, volume, and destination.
Find your grade →Or order the $99 Tasting Kit — three flagship grades, credited to your first order. See how producer-direct sourcing works first.
Ask us anything. Wholesale pricing, samples, MOQ, lead times or private label — we're glad to help.
Email usinfo@matcha-matsu.com
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