Wholesale matcha guides for cafés and buyers

A working index of 27 guides for the people who put matcha on a menu — cafés, pastry kitchens, hotels, and foodservice buyers. Read as a wholesale matcha guide from the supplier side: matcha sourcing by region, grades read by use rather than label, matcha for cafes and every other application, and the practical mechanics of importing direct from Japan. Every guide below works one of four questions a buyer actually lives on — colour through milk, dispersion on the bar, lot consistency across deliveries, and tasting the real lot before you commit.

MATSU · Shipped from Japan · 27 guides

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The guides are grouped four ways. Wholesale & origin covers where the leaf comes from and what a region does to colour and price. Grades & concepts explains how grading actually works once you read it by use. By use matches a grade to the drink or dish it has to survive. Importing & practical is the buyer-side mechanics — suppliers, shipping, storage, and terms. Prices throughout are the ones we work to direct from Japan and matcha-only, with freight quoted separately, across eight grades across the full ladder.

8 guides

Wholesale & origin

Where the leaf comes from, and what a region does to colour, umami, and price. Start here if you are choosing a source or benchmarking a quote.

Uji matcha wholesaleKyoto’s benchmark region — three Uji grades, and why shading, cultivars, and stone-milling still earn the price.
Kagoshima matcha wholesaleVivid colour at volume from the modern southern region, across the entry-band — built for colour-led iced and milk menus.
Wholesale matcha for cafésThe four things a café actually decides on: colour through milk, dispersion on the bar, lot consistency, and tasting first.
Wholesale & bulk matcha supplierBulk matcha powder across the entry-band plus freight, MOQ 1 kg, up to ~30 kg per shipment, plus the full ordering flow.
Wholesale matcha price per kgWhat sets the cost per kilogram, per 100 g, and per cup — and where volume discounts begin.
Matcha for hotels & hospitalityMapping grades to the latte rail, afternoon tea, pastry, and usucha across a hotel’s service points.
Matcha wholesale for the Middle East & GCCHow GCC cafés buy from Japan — grade by use, price per kg, and lead times to Saudi, the UAE, and Bahrain.

7 guides

Grades & concepts

How grading really works once you read it by use rather than by label — and the ideas behind direct from Japan, single origin, and first harvest.

Matcha grades explainedRead grades by use — colour, dispersion, and umami — not the ceremonial-versus-culinary binary.
Ceremonial vs culinary matchaWhy it is a split by use, not a quality tier, and which grade fits lattes, iced, pastry, or usucha.
Ceremonial matcha wholesaleWhat ceremonial grade means for a café, and where it sits against the eight-grade ladder.
Culinary grade matcha for cafésWhat culinary grade is and when to use it — lattes, baking, and desserts, with dose by use.
What “direct from Japan” actually meansGrower-level sourcing through MATSU, and why a shorter chain holds a lot steady across a season.
Japanese vs Chinese matchaHow shading, cultivar, and milling differ, and why they surface as colour, flavour, and lot-to-lot drift.
First harvest & single-origin matchaWhy first flush reads greener, and when single origin beats a blend for a menu line.

7 guides

By use

Pick the guide that matches your busiest matcha drink or application — each one grades for the way the powder has to behave in the cup.

Matcha latte powder, wholesaleGrade for hot and iced lattes, colour and solubility, price per kg, and 1 kg MOQ.
Matcha for bakery & dessertsGrades that hold green through the oven and disperse in a ganache; dose by flour weight.
Matcha for bubble tea & bobaGreen through milk, ice, and syrup; fast to batch-prep; steady colour lot to lot.
Matcha for iced & cold lattesPowder that disperses in cold water without clumping and reads vivid green through the glass.
Matcha for restaurants & fine diningSourcing by application and grade for dessert courses, pairings, and drinks.
Matcha for smoothies & smoothie barsBlends fast, stays vivid green through fruit and ice, and holds cost per bowl.
Why matcha lattes go khakiThe shading chemistry that keeps a latte green, which grades hold colour, and what a latte grade costs.

5 guides

Importing & practical

The buyer-side mechanics — choosing a supplier, importing from Japan, storage, terms, and why powder clumps.

How to choose a wholesale matcha supplierA seven-point checklist, from tasting the current lot to MOQ, supply consistency, and paperwork.
How to import matcha from JapanWho handles freight and clearance, which documents ship, and lead times.
How to store matcha powderLight, air, humidity, heat, opened vs sealed, shelf life, and stock rotation for cafés and buyers.
Matcha MOQ, lead time & IncotermsMOQ from 1 kg, lead times by courier, and who pays for what — plus price bands and tiers.
Why matcha clumps, and how to fix itSolubility as a milling property — particle size, de-veined tencha, and the slurry-first habit.

Start a wholesale conversation

Three ways to begin

However your café or kitchen runs matcha, the first step is the same — taste a current lot against your own milk. No card needed; we reply within 24 hours with grade advice.

Tasting Kit — $99

Three grades — Uji Signature, MATSU Premium, MATSU Standard — at 3 × 30 g, plus shipping. Pull lattes against your own recipes. Credited in full to a first order of 1 kg or more.

Order a tasting kit →

The catalogue

Full specifications, sensory profiles, recommended preparations, wholesale terms, and current pricing across all eight grades — to your inbox within 24 hours.

Request the catalogue →

Grade diagnostic

A short walkthrough that returns a shortlist of grades matched to your primary use, volume, and destination.

Find your grade →

Request the Professional Catalogue

Or order the $99 Tasting Kit — three grades, credited to your first order. See how direct-from-Japan sourcing works first.

Matsu Support

Typically replies within 24h

Ask us anything. Wholesale pricing, samples, MOQ, lead times or private label — we're glad to help.

Email usinfo@matcha-matsu.com

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