MATSUThe short answer. MATSU's grades run from $390/kg (Kagoshima Standard) to $1,050/kg (Izumo Reserve), before shipping, with eight grades in between.
- What is the minimum order quantity for wholesale matcha? 1kg per grade at MATSU. You can order a single kilogram of one grade or mix several grades at 1kg each.
- Do I get a discount for larger orders? Yes: 10% off at 5 kg, 15% off at 10 kg, and 20% off at 25 kg.
- How much matcha is in one latte, and how many cups per kilogram? About 3 g per latte, so roughly 330 servings per kilogram.
What drives wholesale matcha pricing
Three things set the price of Japanese matcha at wholesale: origin, grade, and volume.
- Origin — Uji (Kyoto), Kagoshima, and Izumo (Shimane) each carry different reputations and growing costs.
- Grade — higher grades use younger, shade-grown leaves stone-ground finer, giving a brighter color and smoother, less bitter flavor. Ceremonial-leaning grades cost more than culinary grades built for lattes and baking.
- Volume — larger orders unlock discounts.
The 8-grade price ladder (per kg before shipping)
| Grade | Origin | Price / kg | Typical use |
|---|---|---|---|
| Izumo Reserve | Izumo | $1,050 | Flagship ceremonial, straight whisked |
| Uji Signature | Uji | $810 | Premium ceremonial, tasting menus |
| Kagoshima Premium | Kagoshima | $650 | High-end lattes, signature drinks |
| Uji Premium | Uji | $550 | Premium lattes, patisserie |
| Kyoto-Kagoshima Premium | Kyoto / Kagoshima | $530 | Everyday premium blends |
| Uji Classic | Uji | $450 | Cafe-standard lattes |
| Uji Standard | Uji | $420 | Volume lattes, culinary |
| Kagoshima Standard | Kagoshima | $390 | Baking, ice cream, high-volume culinary |
All prices are per kilogram before shipping.
Volume discounts
Pricing improves as you scale:
| Order volume | Discount | Extra benefit |
|---|---|---|
| 1kg (MOQ) | — | Entry point, per grade |
| 5kg+ | 10% off | — |
| 10kg+ | 15% off | — |
| 25kg+ | 20% off | — |
MOQ: how little can you start with?
MATSU's minimum order quantity is 1kg per grade. That is deliberately low so a single-location cafe can start without over-committing, and so a larger operator can trial several grades side by side before scaling one up. There is no requirement to buy a full case or pallet to get started.
The number that actually matters: cost per cup
Per-kg prices can look intimidating until you convert them to cost per serving. A standard matcha latte uses about 2.5g of matcha, so 1kg makes roughly 400 drinks.
| Grade | Price / kg | Cost per latte (≈2.5g) |
|---|---|---|
| Izumo Reserve | $1,050 | ≈ $2.63 |
| Uji Signature | $810 | ≈ $2.03 |
| Kagoshima Premium | $650 | ≈ $1.63 |
| Uji Premium | $550 | ≈ $1.38 |
| Kyoto-Kagoshima Premium | $530 | ≈ $1.33 |
| Uji Classic | $450 | ≈ $1.13 |
| Uji Standard | $420 | ≈ $1.05 |
| Kagoshima Standard | $390 | ≈ $0.98 |
Figures assume 3 g per drink (about 330 servings per kg); adjust for your own recipe. Even the flagship grade lands near $2.60 of matcha per drink — a small share of a typical retail latte price. This is why many cafes run a premium grade for whisked and signature drinks while using a standard grade for high-volume lattes and baking.
Test before you scale: the Tasting Kit
Before committing to full kilograms, the MATSU Tasting Kit ($99) includes three grades at 30g each. The full $99 is credited to your first order, so evaluating costs a serious buyer nothing on top of the matcha they were going to buy anyway. It is the cheapest way to lock in the exact grades that fit your menu and margin.
FAQ
How much does wholesale matcha cost per kg from Japan? MATSU's grades run from $390/kg (Kagoshima Standard) to $1,050/kg (Izumo Reserve), before shipping, with eight grades in between.
What is the minimum order quantity for wholesale matcha? 1kg per grade at MATSU. You can order a single kilogram of one grade or mix several grades at 1kg each.
Do I get a discount for larger orders? Yes: 10% off at 5 kg, 15% off at 10 kg, and 20% off at 25 kg.
How much matcha is in one latte, and how many cups per kilogram? About 3 g per latte, so roughly 330 servings per kilogram.
How much does matcha cost per cup at wholesale? Between about $0.98 (Kagoshima Standard) and $2.63 (Izumo Reserve) of matcha per 2.5g serving.
Can I try grades before ordering full kilograms? Yes. The $99 Tasting Kit covers three grades at 30g each and is credited in full to your first order.
---
Next step: Order the MATSU Tasting Kit ($99, credited to your first order) to price your menu against real samples, or request the full catalog with all 8 grades and volume pricing.
